What is Digital Marketing?
Digital marketing refers to the use of digital channels, such as search engines, social media platforms, email, and websites, to promote products, services, or brands. Digital marketing aims to connect with potential customers and build relationships through various digital channels and touchpoints. Digital marketing includes a range of strategies and tactics, including search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, email marketing, and more. Each of these tactics has a specific purpose and can be used to target different segments of the digital audience. The goal of digital marketing is to reach potential customers in a cost-effective and measurable way, as well as build brand awareness, generate leads, and ultimately drive conversions and revenue. By leveraging various digital channels and strategies, businesses can expand their reach and connect with their target audience in meaningful ways.